L1

Owner: sales

Sales & Marketing

Welcome to the Sales & Marketing section of The Spark.

In This Section

• Value Compass - Value propositions, positioning, and persona mapping
• Playbooks - Sales playbooks and guides
• Competitive - Competitive intelligence (L2)
• Pricing - Pricing structure (L2)
• Case Studies - Customer success stories
• Marketing - Marketing resources and campaigns
• Brand - Brand guidelines and assets
• Tools - CRM and sales tools

---

Start with the Value Compass.